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This site states the following, "Full Members of the Furniture Ombudsman." We noticed that the web site stated " With over 25 years experience in renovating fitted kitchens, we can take your existing kitchen and transform it into a modern, functional space that looks as good as new, with far less cost and mess than a complete new kitchen." It also stated " Contact one of our expert consultants. Well guide you through all options of your kitchen transformation. Over 1,000 style and colour combinations. Hand made and individually tailored to your kitchen." The header had fitted kitchens as the highest ranking keyword. It was followed by custom kitchen, kitchen renovating, and kitchen doors which isn't as ranked as highly as fitted kitchens. The next words the site uses is kitchen cupboards. Prestige Doors was also included and could not be understood by search crawlers.